Today, all marketers in their role as brand stewards are considering the best ways to leverage the social media activity of consumers in order to drive business growth. Where once conferences and trade shows were the dominant venue for intellectual exchanges, marketers now also rely on social media to discuss social media.
One of social media's big selling points is the high degree of user engagement it generally produces -- but paradoxically this "stickiness" may also be a liability, as heavily-engaged users are also less likely to follow links leading to sites outside the social media universe. At least, that's the conclusion I draw from some interesting research findings just released by ForeSee Results.
I listened to all the social media chatter after last week's post on social media trends and I heard you loud and clear: five trends aren't enough. Brilliant social marketer that I am, I'll share five more. Or maybe I couldn't fit all 10 in the previous post and this is a disingenuous way to spin it. Either way, here are five trends marketers need to follow today.
I've spent part of the week haunted by the specter of the Winklevii.You know the ones - the identical twins - immortalized in "The Social Network," who just can't give up the ghost on feeling they deserve more of Mark Zuckerberg's cajillions? Here's the Cliff Notes version of the beef they have to pick with Facebook, which was partly detailed in the somewhat true parts of the Oscar-nominated movie:
In a world where last week almost seems like a decade ago, you can call me slow on the uptake for just getting around to reading Jesse Hempel's feature in Fortune, "Trouble @Twitter," a week after it published.
