5 Simple Steps for Improving Your LinkedIn Visibility | Social Media Examiner

5 Simple Steps for Improving Your LinkedIn Visibility | Social Media Examiner

Are you wondering how to get the most from LinkedIn? Over the last few months, the LinkedIn network has made upgrades and undergone changes.

If you already have a profile created on LinkedIn, it’s a great time to revisit and refresh your presence!

Or if you’re just wondering how to get started, these 5 simple steps will help you make the most of your time and effort!

Why LinkedIn?

LinkedIn is the largest professional social network online today, with over 100 million professional users. The average household income of LinkedIn users is over $88,000 per year, which outpaces the average income for the readership of the Wall Street Journal, Forbes and Business Week!

If you are a professional or a business owner, you can’t afford to miss out on the opportunity to build relationships with potential customers, clients, partners and peers on LinkedIn. It’s a powerful audience that you can engage, interact with and influence.

#1: Complete your LinkedIn “profile box.”

When visitors first land on your LinkedIn profile, a box displaying your profile highlights fills the screen. Given the importance of first impressions, the information in your “profile box” should be complete, current and optimized.

This is your best chance to make a good impression. In many cases, someone may read through your entire profile, but most people are going to get the information they need from your profile box.

Here are the steps to complete your LinkedIn Profile.

Upload a professional image. This is your very best opportunity to make a great first impression and is essential to attracting connections. No professional photo? No credibility.

Create a compelling headline. You only have 120 characters at the top of your profile to describe who you are, whom you serve and how you help. Use brief, descriptive, compelling keywords so the right professionals on LinkedIn can discover you. Focus on terms that your target markets are more likely to search for. What language do they use? Make your headline text compelling, but use words that resonate with your market.

List your current position and at least two past positions. If you don’t list at least two past positions, your profile won’t be considered “complete,” which can mean missed opportunities to be discovered by prospective clients and customers. Make sure to describe each of your roles in depth, and again use those keywords that will resonate with your target markets! It is also okay to list two or three positions that describe your current role, as I have done in my own profile.

Add your education information. List colleges and the high school you attended in this area. Why? One of the primary search tools within LinkedIn is the ability to locate people with whom you attended school. This is a potential connection point that can open doors for you.

Customize your “website” listings. Under the Websites section of your LinkedIn profile, you can have up to three listed. Choose the “Other” option when setting up each of these links and describe the links to your brand with relevant terms. For example, rather than using the phrase “my website,” I use “Smart Social Pro Blog.” Not only is this more descriptive, it also gives me a better opportunity to rank for those keywords in search.

Include a link to your Twitter profile. Add your Twitter handle to your LinkedIn profile. Visitors to your profile can now follow you on Twitter directly from within your profile box! LinkedIn and Twitter are tightly integrated. You can share your tweets as LinkedIn status updates (best practice: add #in to the end of specific tweets rather than choosing to send all tweets to LinkedIn), and you can share LinkedIn status updates as tweets!

Edit your “vanity” LinkedIn URL. An example ishttp://www.linkedin.com/in/stephaniesammons. This will enable your LinkedIn profile link to show up in search results under your name on all the major search engines! It is important to claim those results for your name as they provide a gateway into your personal brand.

Following these seven tips will ensure that you put your best foot forward with a comprehensive snapshot of who you are, what you do and where people can learn more about you. Your LinkedIn profile should serve as one of your most valuable professional digital assets.

#2: Use keywords within your profile summary section

The summary section on your LinkedIn profile is where you have the most flexibility toexpand upon who you are, whom you serve and how you help your clients. Although this section is not as visible as your “profile box,” it’s still important.

Write the text in your summary section in the first person, as if you were talking directly to potential clients. Begin with “My name is…” Why? Because your name is a keyword, and this provides a simple introduction to your story. Your summary section should include keywords that describe how you help your clients in language that resonates with them! Try to stay away from industry jargon if possible. Also, don’t stuff your summary section with keywords. Simply use effective keywords and phrases where they fit.

Hint: The “specialties” section of the summary is a great place to list your areas of expertise using descriptive keywords.

#3: Leverage your existing natural network

Your existing contacts—your “natural” network—can provide a rich online networking experience and can help you quickly ramp up your visibility. This foundation network is key to creating a powerful presence on LinkedIn!

To uncover all of your connection opportunities, go to “Add Connections” in your navigation menu, which is listed under “Contacts.”

Thoroughly review LinkedIn’s connection channels.

There are four natural connection channels provided by LinkedIn. Make sure to go through all four connection channels to make sure you find all potential connections who can be a part of your network.

Regardless of how many connections you may already have on LinkedIn, it’s worth your while to go through this exercise monthly because membership growth continues to be very strong on LinkedIn!

1. Send a LinkedIn invitation to connect to existing contacts though the “Add Connections” feature.
2. Review colleagues from your current and past work experience and send invitations to connect.
3. Find classmates from high school and college to connect with.
4. Review the “People You May Know” list. This is LinkedIn’s connection suggestion engine!

#4: Focus on timely and relevant status updates

LinkedIn is a professional business network; therefore, it’s busy during business hours! You should strive to be visible and valuable during that time. Your status updates should add value to your target markets.

A best practice is to update your status two to three times daily. Also, spread out your updates rather than posting them all at once.

A fantastic tool for adding value in your industry is to take advantage of LinkedIn Today. This is LinkedIn’s top news tool available right there inside the network. You can customize your news updates by industry and easily share relevant stories with your connections. Top news is surfaced by the people, not by an editorial staff!Learn how to use LinkedIn Today to find popular content.

See articles shared by your connections, save articles and follow industries.

#5: Join and participate in groups

LinkedIn Groups recently got a major upgrade with the new LinkedIn mobile application. You can now participate in group discussions on the go. This is a great way to remain visible and valuable in your target markets.

Strive to review and participate in group discussions at least once per week. You can join up to 50 groups, but your time will be best spent focusing on three to five at most. Otherwise it will be difficult to keep up with all of the conversations.

By visiting the “Groups” tab on your LinkedIn navigation menu, you can easily find groups to join, access existing groups that you belong to, review and follow existing discussions that you are a part of, and view “groups you may like” suggestions from LinkedIn. In addition, you can use the LinkedIn search function to find groups.

Join groups that are relevant to your business and target markets. For example, if you have a local business, look for groups that are organized around where you live or work! Consider joining alumni groups, peer groups and groups that are organized around professional and personal topics that you are most interested in.

Lastly, think about groups where your target markets might be hanging out so you can find ways to be creatively visible and valuable to them with the resources and insights you share.

Share relevant, resourceful, rich content with your groups that can help other members. Ask questions and respond to comments! Learn more about effectively participating in LinkedIn Groups.

Final Thoughts

There are so many features and tools available with LinkedIn. It is essentially a networking treasure chest for any businessperson, filled with opportunities to deepen existing relationships, meet new professionals and add value to members of your target markets. To take advantage of all of these opportunities, it is important to spend time learning as much as you can.

I hope that these five steps will help you maximize value and minimize time as you ramp up your LinkedIn presence.

ABOUT THE AUTHOR, Stephanie Sammons

Stephanie Sammons is founder and CEO of Wired Advisor, a turn-key blogging and social media platform for financial professionals.

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2 in 3 Online Adults Use SocNets

2 in 3 Online Adults Use SocNets

Two-thirds of adult internet users (65%) now say they use a social networking site like MySpace, Facebook or LinkedIn, up almost 7% from 61% one year ago, according to [pdf] an August 2011 report from the Pew Internet & American Life Project. That’s more than double the percentage that reported social networking site usage in 2008 (29%), and about eight times the 8% who said they used social networking sites in 2005.

Looking at usage on a typical day, 43% of online adults use social networking, up 13% from 38% a year ago and more than triple the rate of 13% in 2008. Out of all the “daily” online activities that Pew polls about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.

Women, Young, Minorities among Top SocNet Users

Focusing on social networking usage by different demographic traits, the survey finds that women (69%) are about 15% more likely to use social networking sites than men (60%). In addition, 83% of 18-to-29-year-olds use social networking sites, about 2.5 times the 33% usage rate of adults 65 and older.

Differences by ethnicity are not quite as pronounced. Black, non-Hispanics have the highest rate (69%), which is 4.5% higher than the 66% usage rate of Hispanics and 9.5% higher than the 63% usage rate of white, non-Hispanics.

Social network usage by household income level shows some interesting trends. Adults earning $30,000 - $49,999 annually have the highest usage level (70%), closely followed by those earning more than $75,000 and less than $30,000 (68% each). Those in the middle income bracket of $50,000 - $74,999 have a notably lower usage rate of 63%.

Trends by education level follow a similar pattern, with high school grads (61%) having a distinctly lower usage rate than adults with less than a high school degree (a leading 68%), college grads (65%), and those with some college (67%). Furthermore, rural adults (61%) lag their suburban (65%) and urban (67%) peers.

Boomer Daily SocNet Use Booms

The frequency of social networking site usage among young adult internet users was stable during the last year – 61% of online Americans in the 18-29 age cohort now use social networking sites on a typical day, compared with 60% one year ago. At the same time, those ages 30-49 have become somewhat more likely to use the sites on an average day; the frequency of social networking use among this age group grew a modest 18% (from 39% to 46%) in the past year.

However, among the Boomer-aged segment of internet users ages 50-64, social network usage on a typical day grew a rigorous 60% (from 20% to 32%). The frequency of use among the oldest group of internet users did not increase significantly in the past year.

SocNet Users Get Older

The average age of social network users rose between 2008 and 2010, according to data released in June 2011 by the Pew Research Center Internet & American Life Project. For example, the percentage of social network users age 18-22 fell 43%, from 28% to 16%.

In addition, the percentage of social network users age 23-35 dropped 20%, from 40% to 32%. Meanwhile, the percentage of users age 36-49 rose 18%, from 22% to 26%. Most significantly, the percentage of users age 50-65 more than doubled, from 9% to 20%.

In total, 52% of social network users in 2010 were 36 and up, a 58% increase from 33% in 2008.

About the Data: The Pew Research Center’s Internet & American Life Project conducted its Spring Tracking Survey from April 26 – May 22, 2011 among 2,277 adult internet users ages 18 and older, including 755 cell phone interviews.

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7 Tips for Dealing With Upset Facebook Fans | Social Media Examiner

7 Tips for Dealing With Upset Facebook Fans | Social Media Examiner

What do you do when you’ve just received a less-than-complimentary Facebook wall post from someone who likes your business (or used to, so it seems)?

The customer could have a simple complaint, or be so upset he’s gone on the offensive, making sure you and the rest of your community knows he’s angry.

Your next steps are key to retaining not only the business of the angry customer, but the business of other fans who like your page as well.

#1: Respond no matter what

It’s vitally important that the complaints and issues your fans pose on your wall are addressed. Inactivity on your part will appear as though you’re trying to ignore the issue and sweep it under the rug. Being unresponsive does nothing more than incite more anger and increase the chance the user will come back with even more angry wall posts.

Moreover, your community can see that angry post. If you don’t reply, it appears as though you are unconcerned with customer support, which can be detrimental to your reputation.

A response that illustrates respect and understanding for customers’ concerns willindicate your intention to rectify any problems. By addressing this upset fan,Newegg is demonstrating that they value their fans’ opinions—even the negative ones.

An upset fan who promises to shop Newegg less frequently still receives prompt, respectful customer service.

#2: Be patient and understanding

In dealing with upset fans, you must remember that you are closer to your industry, products and services than they are. What may seem like basic, common knowledge to you is often foreign to the end user.

Take a step back and put yourself in your customer’s shoes. This can go a long way in understanding why he or she is frustrated. It may not be your company’s fault that the customer is upset.

Whether or not the fault lies on your end, a simple apology will go a long way in keeping the customer’s business. Instead of trying to figure out where the blame lies,turn upset fans into loyal customers by making their experience better.

#3: Contact the Customer Privately

Sending a private message or email to the customer opens up more options for you to address his or her complaints. The goal here is to extend some sort of token letting the customer know you’re sorry he or she is dissatisfied with your company, and you’re willing to make it right. Whether that’s offering the number of the manager’s direct phone line or a discount off the next purchase, moving the conversation from public to private allows you to give the customer a personal touch that signals you care.

However, offering things like direct lines and special discounts publicly can lead to other people creating problems just to get that special treatment, so it’s best to keep these practices off the wall.

While Hayneedle’s customer shown below isn’t visibly upset about the damaged order, Hayneedle handles the situation perfectly, and contacts the customer privately to resolve the issue.

Hayneedle moves conversation with a customer from the Facebook wall to private messages to better help the customer.

#4: Consider asking the fan to remove the post

Say you’ve discussed the issue privately, any problems have been straightened out, and the faultfinder is, once again, your happy customer.

While your wall is an integral part of your web presence, the customer may be unaware of how important it really is to your reputation. If he or she is satisfied with the resolution you’ve reached and grateful for the time you’ve spent making things right, there’s nothing wrong with privately asking the person to remove the post. Most of the time, he or she will remove the angry wall post.

#5: Respond back to the original post

As a general rule, you, the Facebook page admin, should not remove negative posts.Not everyone is going to have a glowing review of your product or company. Social media users know this, and if they see nothing but positive comments, they’ll assume your company is deleting the bad comments.

If you don’t feel comfortable asking your customer to remove the post, you do have the option of publicly responding back to that post. Express happiness in the resolution you’ve reached and thankfulness for her business. Even a negative post can be a good thing, as long as the last comment is positive. Your reputation among your community will soar when they see how well you take care of your customers.

Zappos is shown below addressing a negative comment. The helpful attitude effectively nullifies any poor reflection on Zappos or their services.

Zappos responds quickly with understanding and a desire to create a better experience for their upset fan.

#6: Let your community respond

Letting your community respond for you is really the end result of all the earlier steps. It requires copious time, energy and patience with your fans, and a fantastic product. After you’ve engaged with your fans for a period of time by answering questions and offering support, you’ll notice that your fans will be more active on your page, even to the point of assisting each other.

What’s great about getting this community support is that there’s a genuine credibility when fans endorse your business for you. They become your eager virtual support agents, answering questions and solving problems before you have a chance to. But this is a level you can only achieve if you’ve nurtured and supported your community.

The Pampered Chef has built a fantastic online community of users who love the product so much, and who have been given such great support themselves, peers will answer each other’s questions before The Pampered Chef has to respond.

An outpouring of community support is the direct result of The Pampered Chef's top-notch customer service.

#7: The Last Resort

If the offended party is unreceptive to your customer service attempts, blatantly hostile and only active in your community to start arguments, banning the individual is a last-resort option. And anyone leveling expletives or racial slurs against your staff or fans should be banned. Your staff and your fans don’t deserve to be subjected to the abuse, and in the end, they will respect you more because you took the initiative.

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